Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Industry giant IPG has unveiled the holding group’s new identity solution, Kinesso Intelligent Identity, or Kii, an offering it hopes will alleviate clients’ concerns over ad targeting capabilities in an increasingly privacy-compliant world.
Pronounced “key,” the offering uses proprietary technology from IPG’s data services arm Kinesso to help soften the expected loss of customer insight brought upon by the internet’s major platforms deprecating identifiers such as third-party cookies and Apple’s IDFA.
Kii’s selling point is that its interoperable capabilities can help clients optimize campaign delivery on both the open web as well as walled gardens – cross-platform campaign measurement has historically proven difficult.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in