Google Ads Rolls Out Performance Max Globally

Brands including Allianz and MG trialed the service reporting a double-digit increase in conversions


Google Ads today announced the rollout of an ad unit that it claims will help advertisers bolster their incremental reach.

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Dubbed Performance Max, the new offering lets media buyers book inventory across a range of Google properties including YouTube, Search, Discover, Gmail and Maps as part of a single campaign.

The Google Ads team is pitching it as a complementary service to keyword-based Search campaigns—still the bulk of its business—in a further bid to boost advertiser-spend.

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