Twitter to Sell MoPub to AppLovin

The pair agree a $1.05 billion divestiture of the ad-tech platform

The pace of mergers and acquisitions in the ad-tech sector has gathered a furious pace in 2021, with today’s announcement that Twitter is to divest MoPub arguably the most high-profile deal of 2021.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...