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Three months after debuting on the public markets and Taboola is continuing to cut deals in order to further spur its share price with the content recommendation outfit today announcing a deal with one of the biggest content owners in the U.S.
NBC Sports and Taboola have today announced a deal that will see the ad-tech outfit act as the exclusive provider of mid-page, video ad units on the publisher’s digital properties.
Between the lines
Per the terms of the deal, the sports broadcaster can use Taboola’s video engine to monetize traffic on their website by either serving users with mid-page ads or recommend further NBC Sports content.