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Hulu Promotes Scott Donaton to Head of Marketing

TV Upfronts

The former creative chief fills the role vacated by Pato Spagnoletto.

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Rotten Tomatoes Pushes Into OTT With Live Streaming Channel on Roku

The Rotten Tomatoes Channel, an extension of NBCUniversal-owned brand, debuts today on Roku devices.

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Mattel’s Toy Take Back Is Its Latest Effort for a More Sustainable Future

Sustainability

The brand wants to use old materials to create new products.

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Bed Bath & Beyond’s Latest Private Label Is ‘Essential’

Product Innovation

The home goods retailer unveiled the latest of eight new brands.

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Brooks Brothers and Fila Aim to Win Over Fans With Collaboration

For the clothier of America's business class, it's also a chance to show a different side of itself.

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This Ritz Campaign Honors the Unsung Heroes of Parenthood: Foster Parents

The brand is aligning itself with the National Foster Parent Association.

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Walgreens Now Offers Same-Day Delivery

The delivery is limited to retail products.

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Barbie’s Latest Campaign Highlights How Doll Play Helps Children Develop Empathy

The Mattel brand's spot explores what the world would look like with more of the positive impacts of its toys.

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This SoulCycle Creative Is a Love Letter to the Brand’s Devoted Following

The brand is honoring Mental Health Awareness month with a bold creative.

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Kroger Will Deliver S’mores to Your Summer Barbecues via Drone

If you live in Ohio or California, that is.

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Verizon Sells AOL and Yahoo for $5 Billion

It’s 2021 and Yahoo and AOL are back in the news. Verizon announced Monday that it is selling its media assets to the private equity firm Apollo Global Management for [...]

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Exclusive: This New Real Estate Brand Is Treating Home Buying Like Dating

Casa Blanca’s first ad campaign captures its stylized approach to real estate.

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GE and Verizon Team Up to Test New Industrial Uses for 5G

The partnership will span projects across healthcare, energy and aviation.

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Amazon Prime Video Hires Former Nike Exec as Sports Marketing Lead

Marc Patrick will head up promotions for franchises like Thursday Night Football.