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Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

Automotive

Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division.

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AT&T Spins Off Pay TV Business As It Doubles Down on Streaming

Private equity firm TPG will take a 30% stake in the new venture.

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StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity

Diversity, Equity and Inclusion

A portion of the initiative's proceeds will support activists and Black-owned businesses.

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Return to Sender: New USPS Delivery Trucks Receive Mixed Response

Automotive

The Next Generation Delivery Vehicle fails to impress.

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PepsiCo Wants to Make Cocktail Mixers Cool Again

Beer, Spirits & Cannabis

Neon Zebra will be available in four flavors on March 1.

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Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head

Ahmed joins Octagon from DDB, where he spent the last decade in a variety of executive roles, including the last two years as its chief digital officer.

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After Nearly a Decade Away, Ruffles Returns to TV

New ad features Anthony Davis, T-Pain and King Bach.

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Fry’s Electronics Abruptly Shuts Down After 35 Years in Business

Ecommerce

The company blamed retail industry changes and pandemic challenges.

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Politico Europe Hires Nicolas Sennegon as Chief Revenue Officer

He joins the publisher from The Economist, where he served as chief commercial officer.

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JPMorgan Chase Hires Linda Arrington as CMO for Commercial Banking Unit

C-Suite

Arrington is charged with creating and running commercial banking marketing strategy.

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Shopify and TikTok Take Social Commerce Global

What began as a U.S.-based partnership in October is now in 15 countries

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Taco Bell—an Unexpected Competitor—Just Joined the Chicken Sandwich Wars

The chain is giving an iconic menu item its own specialty twist.

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NBCUniversal Moves to Fully Impressions-Based Local Ad Buys

Programming & Performance

The shift "puts local TV on a level playing field with digital."

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Oprah Announces Leadership Team for New Magazine Brand With Membership Ambitions

Oprah Winfrey and Hearst Magazines have announced the leadership team for a new, as-yet-unnamed, multiplatform lifestyle brand...

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