Ocean Spray’s New Drink Has Some Zip
The agricultural cooperative is pushing into the energy space.
Former Pepsi Marketing Lead Sadira Furlow Named Happy Money CMO
Her move from snacks to fin tech was almost a missed opportunity.
Fox Renews The Simpsons for 2 More Years, Through Season 34 in 2023
The Simpsons is the longest-running scripted series in prime-time history.
Disney Streaming Vet Kevin Mayer Joins DAZN as Chairman
His fourth job in the past year comes as the sports streamer eyes further global expansion.
AT&T’s Xandr Backs Unified ID 2.0
Xandr, AT&T’s advanced advertising company, will adopt an open approach to identity by integrating with Unified ID 2.0. Top line Xandr joins Criteo, LiveRamp, Nielsen and The Washington Post as a partner in [...]
MDC Partners Takes Q4 Organic Revenue Hit
It pinned the drop on reduced spending from clients spurred by Covid-19.
4 Female Olympians Form Media Company to Boost Coverage of Women in Sports
Four female athletes are launching a female-focused media company, named TOGETHXR. The brand describes itself on Twitter as the intersection of lifestyle, culture and sports and noted in a statement [...]
Joe Ortiz Joins Freeform as Content Marketing Head
The executive joins the Disney-owned cable network from NowThis.
Instacart Bags $265 Million in Consumers’ Love Affair With Online Grocery
The move more than doubles Instacart's valuation to $39 billion.
Former Salesforce CMO Stephanie Buscemi Moves to Confluent
The marketing leader is joining the industry-disrupting event streaming platform.
Walmart Makes a Bigger Play for Brand Ad Budgets
Walmart’s ad business announced three new partners to its Walmart Advertising Partners platform.
MediaMath and LiveIntent Ink ‘NonID’ Partnership
The duo will create an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.
Facebook News Is Expanding to Germany in May, Partnering With Major Newspapers
The platform recently pledged to invest $1 billion in news over the next 3 years.
Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring
Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division.
AT&T Spins Off Pay TV Business As It Doubles Down on Streaming
Private equity firm TPG will take a 30% stake in the new venture.