Microsoft’s Xandr Bans Political Ads
Earlier in January, Xandr laid off its key revenue drivers, including Head of Political and a senior political sale, indicating the sunset of its political ad business.
U.S. Joint Industry Committee Reveals Currency Criteria for Premium Cross-Platform Video
The assembly looks to establish the suitability of measurement solutions ahead of the 2024 upfront.
NBCU Restructures Ad Sales Team, Mark Marshall Will Lead Upfront Talks
Linda Yaccarino streamlines her division following Laura Molen’s exit.
The Home Depot Found Sharing People’s Data With Meta Without Consent
Regulators point out that The Home Depot’s privacy statement was unclear and did not elicit the practice in question.
Paramount Advertising Looks to Scale Identity on CTV With Unified ID 2.0
The company is the latest supporter of the cookie-less identifier.
Spotify Misses Earnings Goal but Sees Advertising Strategy Working
The company exceeded its Q1 goals despite parting ways with Russia.
Amazon’s Wondery Launches True Crime Billboard and Facebook Group
An OOH campaign will debut in Times Square at midnight.
Former OMD USA, BBDO New York Exec Will Lead Ad Net Zero USA
John Osborn joins the climate action group as it expands globally.
GE and Verizon Team Up to Test New Industrial Uses for 5G
The partnership will span projects across healthcare, energy and aviation.
Amazon Access Is a New Way to Shop for Low-Income Americans
The hub features programs and discounts to make products more affordable.
Will Arnett, Wondery and Amazon Amp Partner on Formula 1 Podcast
The Fast & Loose Sidecast will premiere live from the track at the Formula 1 Rolex Belgian Grand Prix 2022.
Evidence Mounts of Google’s YouTube Podcast Page Tests
YouTube holds the no. 1 spot as the go-to platform for podcast super listeners.
S4 Capital Names New Execs as ‘First Steps’ Toward Financial Rebuild
Colin Day has joined to lead its Audit committee while Chris Martin is promoted to COO.
The Brandtech Group in Talks to Acquire Jellyfish
The potential deal comes nearly three years after a $612 million into the digital business
Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication
Buyers can now compare reach on linear, mobile, computer and connected TV devices.