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Ocean Spray’s New Drink Has Some Zip

CPG & Grocery

The agricultural cooperative is pushing into the energy space.

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Former Pepsi Marketing Lead Sadira Furlow Named Happy Money CMO

Her move from snacks to fin tech was almost a missed opportunity.

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Fox Renews The Simpsons for 2 More Years, Through Season 34 in 2023

The Simpsons is the longest-running scripted series in prime-time history.

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Disney Streaming Vet Kevin Mayer Joins DAZN as Chairman

Streaming & OTT

His fourth job in the past year comes as the sports streamer eyes further global expansion.

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AT&T’s Xandr Backs Unified ID 2.0

Xandr, AT&T’s advanced advertising company, will adopt an open approach to identity by integrating with Unified ID 2.0. Top line Xandr joins Criteo, LiveRamp, Nielsen and The Washington Post as a partner in [...]

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MDC Partners Takes Q4 Organic Revenue Hit

It pinned the drop on reduced spending from clients spurred by Covid-19.

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4 Female Olympians Form Media Company to Boost Coverage of Women in Sports

Four female athletes are launching a female-focused media company, named TOGETHXR. The brand describes itself on Twitter as the intersection of lifestyle, culture and sports and noted in a statement [...]

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Joe Ortiz Joins Freeform as Content Marketing Head

The executive joins the Disney-owned cable network from NowThis.

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Instacart Bags $265 Million in Consumers’ Love Affair With Online Grocery

The move more than doubles Instacart's valuation to $39 billion.

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Former Salesforce CMO Stephanie Buscemi Moves to Confluent

The marketing leader is joining the industry-disrupting event streaming platform.

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Walmart Makes a Bigger Play for Brand Ad Budgets

Walmart’s ad business announced three new partners to its Walmart Advertising Partners platform.

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MediaMath and LiveIntent Ink ‘NonID’ Partnership

The duo will create an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.

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Facebook News Is Expanding to Germany in May, Partnering With Major Newspapers

The platform recently pledged to invest $1 billion in news over the next 3 years.

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Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division.

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AT&T Spins Off Pay TV Business As It Doubles Down on Streaming

Private equity firm TPG will take a 30% stake in the new venture.