Perspective

Family-owned Smarties Keeps the Nostalgia Brand Rolling

Keeping Grandpa's candy recipe continues pastel pellet production

The 15-tablet Smarties roll hasn't changed its fruity formula.
The 15-tablet Smarties roll hasn't changed its fruity formula.Smarties
By T.L. Stanley

October 22, 2019

Ghosts and goblins don’t scare the leaders of the Smarties Candy Co.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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