Family-owned Smarties Keeps the Nostalgia Brand Rolling

Keeping Grandpa's candy recipe continues pastel pellet production

The 15-tablet Smarties roll hasn't changed its fruity formula.
The 15-tablet Smarties roll hasn't changed its fruity formula. Smarties

Ghosts and goblins don’t scare the leaders of the Smarties Candy Co.

This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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