Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate

Jason Snyder has always been on the cutting edge

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As a 14-year-old, Jason Snyder created his first commercial software—a system he described as a “party line for computer nerds in the ’80s.”

“I was lucky enough to be born at the right time for the web to happen and at a place to help shape how it would evolve,” he added.

Snyder said he spends most of his free time focused on machine learning and AI “and then kind of the next click out for me is brain-to-computer interfaces (BCI).”

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.