Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate

Jason Snyder has always been on the cutting edge

Craft Worldwide's CTO is all about reinvention.
Craft Worldwide's CTO is all about reinvention. Neil Flitcroft

As a 14-year-old, Jason Snyder created his first commercial software—a system he described as a “party line for computer nerds in the ’80s.”

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.
@lisalacy Lisa Lacy is Adweek's Commerce Editor.