Twitter and YouTube Rethink Verification, Causing Problems for Content Creators and Brands

That elusive blue checkmark can threaten partnerships

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The coveted checkmark debuted on social media profiles when Twitter introduced its verification process in 2009, but 10 years later, users are still trying to reach an understanding of how the process works for some platforms.

The latest flare-up was in September when there was a veritable earthquake in the YouTube community after the platform announced planned changes to its verification process that would have removed checkmarks from a number of previously verified accounts.

Following intense blowback, the Google-owned video site reversed course and said previously verified accounts would retain their status.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.