Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase

Brand launches first collection with Cloud9.

4 Video Marketing Lessons Brands Can Learn From the Gaming Industry

Too often its status and breadth are ignored.

How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

Developers adopt simple math instead of misleading metrics.

Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports

With industry growth comes the need for new means of measurement.

Bumble Forms All-Women’s Fortnite Team to Drive More Female Involvement in Esports 

Partnership with Gen.G seeks to close the gender gap.

4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixer

The game-streaming superstar's decision gives the tech brand a boost at a key moment.

An Esports Team Created a Fashion Line for Gamers to Feel More Like Traditional Sports Fans

The esports organization Andbox partnered with Mother Design and Public School to raise the profile of gaming culture.

Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

The NBA, Call of Duty and Nascar are courting new fans and players in unconventional ways.

Anheuser-Busch Makes a Move to Legally Become the Official Beer of Esports

Brand filed trademarks last week.

Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

The deal will help brands examine ROI with the growing industry.