How One Company Streamlines Reaching Regional Sports Networks’ Coveted Live Audiences
Home Team Sports allows national brands to connect with regional audiences.
Your Courtside Seat to Brandweek Sports Marketing Summit 2021
Marketers and executives from major sports leagues and sports professionals discuss the sports landscape of the past year and what the future holds.
How EA Sports Is Using Gaming to Funnel Fandom in Real Life
The brand leveraged its diverse community to accelerate mid-pandemic growth.
The Future of eSports: Bridging Fashion, Gaming, Entertainment—and Legacy Pro Sports
The return of in-person events has only added to fan adoption of interactive play.
Madden NFL 22 Celebrates a Classic Bo Jackson Campaign With a New Cover
Players will receive in-game items and have the chance to win more starting Nov. 19.
War Photojournalists Capture Call of Duty: Vanguard’s Stark Imagery in a Captivating Ad
CMO Fernando Machado's first major campaign with Blizzard deftly depicts conflict.
How Carriers Are Trying to Sell Consumers on 5G
Surveys show people are largely reluctant to switch as enticing use cases remain elusive.
Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?
The Welsh team's star owners have some fun revealing the high-profile partnership.
Marketing Is The Name of the Game for Both The EA and Gatorade CMOs
Executives talk about how entertainment has blurred the line in and outside of the game
Meet Colombia’s First Women’s Professional Esports Team
The campaign hopes to create the largest female-focused gaming community in Colombia and offer inspiration to gamers across the globe.
EA Celebrates Madden 22’s Release With a Day at the Park in Playful Ad
To promote the arrival of Madden 22, the game developer debuted a new spot titled "Welcome to Madden Land." Created in-house and helmed by Ad Astra director James Gray, the [...]
Amazon Takes Ryan Reynolds’ Advice, Replaces Burger King as Stevenage FC Sponsor
The lower league soccer team has now had two major sponsors.
To Increase Deliveries, Pizza Hut UK Aims to Build an Esports Community
The project will be run by agency partner Kairos Media.
Ralph Lauren Enters Gaming With G2 Esports Partnership
The fashion company sees the move as an evolution of its long history of sports partnerships.
Call of Duty GM Johanna Faries on Getting in the Arena
Kicking off with Call of Duty's Johanna Faries, the Most Powerful Women in Sports livestream series premiered Wednesday, June 23.