Formula 1 and Nascar Create a Roadmap for Esports Success in the Coronavirus Age

Both race organizers put on popular virtual events last weekend and have tied in linear TV, too.

Gamers Are Fighting Misinformation About Coronavirus Crisis

Gamers vs. COVID-19 is a massive push to inform younger audiences.

With Live Sports on Hold, Marketers Turn to Athletes for Content

League play has been suspended, so athletes are playing online—and marketers hope to turn it into programming.

As Traditional Sports Leagues Pause During the Coronavirus, Esports Could Fill Some Gaps

Many esports already take place online, so backup plans are more readily available.

Twitch Partners With Comscore to Provide New Audience Metrics

Amazon-owned live streaming service Twitch announced it had partnered with Comscore to provide audience data around Twitch content.

What Verizon’s Super Bowl Strategy Shows About Blurring the Lines of Sports and Esports

The carrier sponsored events that merged both worlds to amplify engagement.

Michael B. Jordan Joins the Call of Duty League as Esports Investor

Michael B. Jordan joins the Call of Duty League and, for the first time, esports will begin to resemble the home-and-away model of traditional sports.

Pringles Created a Ridiculous, Questionably Effective Way to Put Chips in Gamers’ Mouths

The Hunger Hammer is not an engineering marvel, but it is tons of fun.

Esports Brands Are Now Focusing on Maintaining Players’ Health

The unpredictable, exhausting games often lead to burnout.

Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase

Brand launches first collection with Cloud9.