Esports What Verizon’s Super Bowl Strategy Shows About Blurring the Lines of Sports and Esports The carrier sponsored events that merged both worlds to amplify engagement. Michael B. Jordan Joins the Call of Duty League as Esports Investor Michael B. Jordan joins the Call of Duty League and, for the first time, esports will begin to resemble the home-and-away model of traditional sports. Pringles Created a Ridiculous, Questionably Effective Way to Put Chips in Gamers’ Mouths The Hunger Hammer is not an engineering marvel, but it is tons of fun. Esports Brands Are Now Focusing on Maintaining Players’ Health The unpredictable, exhausting games often lead to burnout. Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase Brand launches first collection with Cloud9. 4 Video Marketing Lessons Brands Can Learn From the Gaming Industry Too often its status and breadth are ignored. How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers Developers adopt simple math instead of misleading metrics. Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports With industry growth comes the need for new means of measurement. Bumble Forms All-Women’s Fortnite Team to Drive More Female Involvement in Esports Partnership with Gen.G seeks to close the gender gap. 4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixer The game-streaming superstar's decision gives the tech brand a boost at a key moment. 1 2 Next »