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Tampax Makes Its Esports Debut With the Brand’s First-Ever Gaming Fest

The event was a new step toward gender equality in the industry

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Rocket League Players Can Buy a Ford F-150 Inside the Popular Game

With the Ford F-150, Rocket League is bringing in an actual consumer car to the game for the first time.

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London Agency Gravity Road Launches Gaming, Esports Marketing Practice

You & Mr Jones-owned company hops on growing trend.

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How Nascar Got Quarantined Fans to Tune Into Virtual Races

The persistent marketing move that produced a 40% conversion rate.

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Fan Controlled Football Signs Progressive as a Partner Ahead of First Season

The new sports concept has attracted big-name celebrities and brands.

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How Esports Showed Up as Dependable Entertainment in 2020

Leaders in the growing space on how pre- and post-Covid learnings will inform 2021 strategy.

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For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization

Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts [...]

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How Riot Games Personalizes Fan Engagement

Developer fosters connections with players, streamers and influencers inside and outside of its games.

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Women’s Sports and Esports Offer Biggest Opportunities for Marketers Right Now

At Adweek's NexTech event, a discussion of what the pandemic has meant for esports.

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Infographic: Consumers Want to See More Brands in the Esports Realm

Not enough ad spend is being funneled into the esports category, to the detriment of these companies that are missing Gen Z and millennial gamers.

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Burger King Paid Twitch Streamers to Plug Its Summer Deals Through Donations Feature

The fast-food chain paid popular gamers between $1 and $5.

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Drone Racing Looks to Go Mainstream Amid Major Sports Void

New president Rachel Jacobson, a former NBA executive, on what's in store for the Drone Racing League.

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Adweek Presents: The Way Forward in Esports and Entertainment

Quibi's Meg Whitman and EA's CMO Chris Bruzzo talked about how their brands have found success despite the challenges presented by the pandemic.

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To Connect With Gen Z, BMW Turns the Keys Over to Esports Organizations

The carmaker is playing up rivalries among five top esports organizations around the world.