Alt Image Text

How One Company Streamlines Reaching Regional Sports Networks’ Coveted Live Audiences

Home Team Sports allows national brands to connect with regional audiences.

Alt Image Text

Your Courtside Seat to Brandweek Sports Marketing Summit 2021

Marketers and executives from major sports leagues and sports professionals discuss the sports landscape of the past year and what the future holds.

Alt Image Text

How EA Sports Is Using Gaming to Funnel Fandom in Real Life

The brand leveraged its diverse community to accelerate mid-pandemic growth.

Alt Image Text

The Future of eSports: Bridging Fashion, Gaming, Entertainment—and Legacy Pro Sports

The return of in-person events has only added to fan adoption of interactive play.

Alt Image Text

Madden NFL 22 Celebrates a Classic Bo Jackson Campaign With a New Cover

Players will receive in-game items and have the chance to win more starting Nov. 19.

Alt Image Text

War Photojournalists Capture Call of Duty: Vanguard’s Stark Imagery in a Captivating Ad

CMO Fernando Machado's first major campaign with Blizzard deftly depicts conflict.

Alt Image Text

How Carriers Are Trying to Sell Consumers on 5G

Surveys show people are largely reluctant to switch as enticing use cases remain elusive.

Alt Image Text

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

The Welsh team's star owners have some fun revealing the high-profile partnership.

Alt Image Text

Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

Executives talk about how entertainment has blurred the line in and outside of the game

Alt Image Text

Meet Colombia’s First Women’s Professional Esports Team

The campaign hopes to create the largest female-focused gaming community in Colombia and offer inspiration to gamers across the globe.

Alt Image Text

EA Celebrates Madden 22’s Release With a Day at the Park in Playful Ad

To promote the arrival of Madden 22, the game developer debuted a new spot titled "Welcome to Madden Land." Created in-house and helmed by Ad Astra director James Gray, the [...]

Alt Image Text

Amazon Takes Ryan Reynolds’ Advice, Replaces Burger King as Stevenage FC Sponsor

The lower league soccer team has now had two major sponsors.

Alt Image Text

To Increase Deliveries, Pizza Hut UK Aims to Build an Esports Community

The project will be run by agency partner Kairos Media.

Alt Image Text

Ralph Lauren Enters Gaming With G2 Esports Partnership

The fashion company sees the move as an evolution of its long history of sports partnerships.

Alt Image Text

Call of Duty GM Johanna Faries on Getting in the Arena

Kicking off with Call of Duty's Johanna Faries, the Most Powerful Women in Sports livestream series premiered Wednesday, June 23.