For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization
Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts [...]
How Riot Games Personalizes Fan Engagement
Developer fosters connections with players, streamers and influencers inside and outside of its games.
Women’s Sports and Esports Offer Biggest Opportunities for Marketers Right Now
At Adweek's NexTech event, a discussion of what the pandemic has meant for esports.
Infographic: Consumers Want to See More Brands in the Esports Realm
Not enough ad spend is being funneled into the esports category, to the detriment of these companies that are missing Gen Z and millennial gamers.
Burger King Paid Twitch Streamers to Plug Its Summer Deals Through Donations Feature
The fast-food chain paid popular gamers between $1 and $5.
Drone Racing Looks to Go Mainstream Amid Major Sports Void
New president Rachel Jacobson, a former NBA executive, on what's in store for the Drone Racing League.
Adweek Presents: The Way Forward in Esports and Entertainment
Quibi's Meg Whitman and EA's CMO Chris Bruzzo talked about how their brands have found success despite the challenges presented by the pandemic.
To Connect With Gen Z, BMW Turns the Keys Over to Esports Organizations
The carmaker is playing up rivalries among five top esports organizations around the world.
Why Major League Soccer Is Bullish About Its Upcoming Esports Tournament
Lessons from Nascar and the NBA have guided its planning.
The 4 Types of Sports Fans and How Marketers Can Catch Their Attention
For advertisers to successfully navigate this change, they must follow the lead of fans' shifting viewing habits.
Formula 1 and Nascar Create a Roadmap for Esports Success in the Coronavirus Age
Both race organizers put on popular virtual events last weekend and have tied in linear TV, too.
Gamers Are Fighting Misinformation About Coronavirus Crisis
Gamers vs. COVID-19 is a massive push to inform younger audiences.
With Live Sports on Hold, Marketers Turn to Athletes for Content
League play has been suspended, so athletes are playing online—and marketers hope to turn it into programming.
As Traditional Sports Leagues Pause During the Coronavirus, Esports Could Fill Some Gaps
Many esports already take place online, so backup plans are more readily available.
Twitch Partners With Comscore to Provide New Audience Metrics
Amazon-owned live streaming service Twitch announced it had partnered with Comscore to provide audience data around Twitch content.