What Verizon’s Super Bowl Strategy Shows About Blurring the Lines of Sports and Esports

The carrier sponsored events that merged both worlds to amplify engagement.

Michael B. Jordan Joins the Call of Duty League as Esports Investor

Michael B. Jordan joins the Call of Duty League and, for the first time, esports will begin to resemble the home-and-away model of traditional sports.

Pringles Created a Ridiculous, Questionably Effective Way to Put Chips in Gamers’ Mouths

The Hunger Hammer is not an engineering marvel, but it is tons of fun.

Esports Brands Are Now Focusing on Maintaining Players’ Health

The unpredictable, exhausting games often lead to burnout.

Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase

Brand launches first collection with Cloud9.

4 Video Marketing Lessons Brands Can Learn From the Gaming Industry

Too often its status and breadth are ignored.

How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

Developers adopt simple math instead of misleading metrics.

Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports

With industry growth comes the need for new means of measurement.

Bumble Forms All-Women’s Fortnite Team to Drive More Female Involvement in Esports 

Partnership with Gen.G seeks to close the gender gap.

4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixer

The game-streaming superstar's decision gives the tech brand a boost at a key moment.