Rafael Canton
Rafael Canton is Adweek's breaking news reporter for brand marketing.
Oakley Sets Sights on Growing Esports Market With Multi-Year Gaming Partnership
Envy Gaming deal follows the eyewear brand's partnership with Seth 'Scump' Abner.
Why Pick’em Is Key to Blizzard’s Overwatch League Strategy
The betting-adjacent tool is more often used in sports.
Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her
From a menu change to a musical, the QSR sees major social bump after befriending the enemy.
Thumbtack Ad Sticks Out Like an Expressly Sore Thumb to Scare Up Awareness for Homeowners
The home services startup debated how simple—and creepy—to render their talking digit.
NIL’s Freshman Year: Who’s Really Profiting From the Marketing of College Sports Stars?
This year’s NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports. Though Kansas won the tournament, Saint Peter’s guard Doug Edert, [...]
Taco Bell Casts Dolly Parton and Doja Cat in a Mexican Pizza Musical
The 'off off-Broadway' production welcoming back the Mexican Pizza will air on TikTok.
AAPI Creative Spotlight: Liz Kim’s Work Balances Analysis and Beauty
Data, polish and inclusion exist at the heart of this art director's portfolio.
FaZe Clan Launches Live Reality Competition Show on Twitch With New Brand Partner
The esports titan enlists nutrition brand Ghost to grow beyond the usual online gaming tactics.
This NCAA Athlete Became an NIL Darling After March Madness Cinderella Run
The tournament was a testing ground for brands, with deals being made on the fly.
AAPI Creative Spotlight: Ingrid Wu Wants to Make Art That Understands You
The Big Spaceship art director helped establish a visual identity for Starbucks in 2021.