Rafael Canton
Rafael Canton is a staff writer for Adweek covering marketing, media and commerce.
Progressive Names Remi Kent Chief Marketing Officer
She takes over from Jeff Charney, who is retiring.
Riot Games on How Fandom Can Guide Marketing Strategy
Listening to consumers and owning your own IP are critical.
Seeking Growth, Nutrabolt Turns to Star Athletes and Influencers
CMO Rajaa Grar also just launched the sports nutrition brand's first global ad campaign.
KFC Has Put Its U.S. Creative and Media Accounts in Review
Wieden+Kennedy is the incumbent on both accounts.
The Dodo and Sesame Street Are Helping Rescue Dogs Find Homes
New online series Families for Furry Friends features characters like Elmo and is sponsored by Target.
At Target, Customer Experience ‘Is the North Star, Always’
CMO Cara Sylvester on staying true to your brand promise.
MTV’s The Challenge Uses Cameo to Connect With Core Fans
The ViacomCBS property created nearly 400 Cameos that sold out in less than 10 minutes.
Thumbtack’s New Head of Marketing Sets Her Sights on Customer Experience
Amanda Reierson wants to make the platform "part of the fabric of a homeowner's life."
Pepsi and Dapper Dan Blend Fashion and Sports With Capsule Collection
The release furthers soft drink giant's efforts to connect with youth culture.
Moldy Whopper Sequel: Burger King Bans 120 Artificial Ingredients
Nelly, Anitta and Lil Huddy lend their real names to new celebrity meals, now with no additives.