Rafael Canton
Rafael Canton is a staff writer for Adweek covering marketing, media and commerce.
DraftKings Promotes Stephanie Sherman to CMO Ahead of Super Bowl
She led the betting site's marketing team through its first Super Bowl ad in 2021.
Chipotle Tests the Meatless Trend With Plant-Based Chorizo
Limited time offering gets a boost from Phoenix Suns forward Mikal Bridges in Team Whistle's No Days Off series
Bonobos CEO Micky Onvural Departs to Head Marketing and Communications at TIAA
The consumer brand veteran is expected to refine the financial services firm's digital strategy.
NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant
The basketball NFT marketplace's commercial stars brand partner Kevin Durant.
Buying Activision Blizzard Is a Metaverse Play by Microsoft
The $68.7 billion deal also accelerates the tech giant's push into mobile gaming.
PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign
The brands utilized former NFL stars Peyton and Eli Manning in a two-minute spot.
Taco Bell Returns to Super Bowl After 5-Year Absence
Taco Bell will air a 30-second spot in the fourth quarter of Super Bowl 56.
Denny’s Aims for the Clouds With Highflier Fran Belibi in NIL Partnership
It's the restaurant chain's latest NIL deal, and includes a philanthropic component.
Student-Athlete and Brand Partnerships Increase Following New NIL Policy
Companies like StockX and Outback Steakhouse seek out sports stars for representation.
TurboTax Kicks Off 2022 by Celebrating Distinct Tax Filers With New Campaign
The tax filing service will be appearing in the Super Bowl for a ninth consecutive year.