Portrait of Rafael Canton

Rafael Canton

Rafael Canton is a freelance writer for Adweek covering ecommerce.

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5 Ways Brands Are Celebrating Cinco de Mayo This Year

Brand Marketing

Including everything from burrito insurance to an NFT to an LGBTQ+ mariachi band.

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Star Wars Day Is the Latest Holiday Turned Retail Moment


A new report found demand on Amazon was up 93% on Star Wars Day, last year.