Portrait of Rafael Canton

Rafael Canton

Rafael Canton is a staff writer for Adweek covering marketing, media and commerce.

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Progressive Names Remi Kent Chief Marketing Officer

C-Suite

She takes over from Jeff Charney, who is retiring.

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Riot Games on How Fandom Can Guide Marketing Strategy

Brandweek

Listening to consumers and owning your own IP are critical.

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Seeking Growth, Nutrabolt Turns to Star Athletes and Influencers

CPG & Grocery

CMO Rajaa Grar also just launched the sports nutrition brand's first global ad campaign.

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KFC Has Put Its U.S. Creative and Media Accounts in Review

Accounts

Wieden+Kennedy is the incumbent on both accounts.

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The Dodo and Sesame Street Are Helping Rescue Dogs Find Homes

Media

New online series Families for Furry Friends features characters like Elmo and is sponsored by Target.

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At Target, Customer Experience ‘Is the North Star, Always’

Brandweek

CMO Cara Sylvester on staying true to your brand promise.

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MTV’s The Challenge Uses Cameo to Connect With Core Fans

Media

The ViacomCBS property created nearly 400 Cameos that sold out in less than 10 minutes.

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Thumbtack’s New Head of Marketing Sets Her Sights on Customer Experience

Leadership & Talent

Amanda Reierson wants to make the platform "part of the fabric of a homeowner's life."

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Pepsi and Dapper Dan Blend Fashion and Sports With Capsule Collection

Sports Marketing

The release furthers soft drink giant's efforts to connect with youth culture.

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Moldy Whopper Sequel: Burger King Bans 120 Artificial Ingredients

Food & Beverage

Nelly, Anitta and Lil Huddy lend their real names to new celebrity meals, now with no additives.