Portrait of Rafael Canton

Rafael Canton

Rafael Canton is a staff writer for Adweek covering marketing, media and commerce.

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DraftKings Promotes Stephanie Sherman to CMO Ahead of Super Bowl

C-Suite

She led the betting site's marketing team through its first Super Bowl ad in 2021.

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Chipotle Tests the Meatless Trend With Plant-Based Chorizo

Sports Marketing

Limited time offering gets a boost from Phoenix Suns forward Mikal Bridges in Team Whistle's No Days Off series

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Bonobos CEO Micky Onvural Departs to Head Marketing and Communications at TIAA

C-Suite

The consumer brand veteran is expected to refine the financial services firm's digital strategy.

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NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant

Sports Marketing

The basketball NFT marketplace's commercial stars brand partner Kevin Durant.

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Buying Activision Blizzard Is a Metaverse Play by Microsoft

Gaming

The $68.7 billion deal also accelerates the tech giant's push into mobile gaming.

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PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign

Sports Marketing

The brands utilized former NFL stars Peyton and Eli Manning in a two-minute spot.

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Taco Bell Returns to Super Bowl After 5-Year Absence

Super Bowl

Taco Bell will air a 30-second spot in the fourth quarter of Super Bowl 56.

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Denny’s Aims for the Clouds With Highflier Fran Belibi in NIL Partnership

Sports Marketing

It's the restaurant chain's latest NIL deal, and includes a philanthropic component.

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Student-Athlete and Brand Partnerships Increase Following New NIL Policy

Outlook

Companies like StockX and Outback Steakhouse seek out sports stars for representation.

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TurboTax Kicks Off 2022 by Celebrating Distinct Tax Filers With New Campaign

Fin Tech

The tax filing service will be appearing in the Super Bowl for a ninth consecutive year.