Rafael Canton is Adweek's breaking news reporter for brand marketing.
3 Brands Name New Top Marketers: Peloton Selects Leslie Berland as CMO and More
Marketing hires by Ulta Beauty and Neiman Marcus highlight a busy January.
Molson Coors’ Miller Lite and Coors Light Vie for Super Bowl Limelight
The brewer wants to make the most of its first Big Game spot in more than three decades.
Pepsi Zero Sugar Will Take the Spotlight in Super Bowl Ad
The beverage maker returns to in-game ads after ending its run as presenting sponsor of the halftime show.
Burger King Hires Patrick O’Toole as New CMO in Brand’s Bid to ‘Reclaim the Flame’
The new marketing executive joins after nearly a year as CMO for Mountain Dew.
Rob Gronkowski’s Gronk Beach Is a Brand’s Live Event Dream at the Super Bowl
The Super Bowl weekend event created with Medium Rare is all about the power of celebrity.
Rob Gronkowski Is Kicking a Field Goal Live in FanDuel’s Super Bowl Debut
The Sportsbook is creating the spot with Wieden+Kennedy New York.
How Drake and 21 Savage’s Album Rollout Stunt Called Out Stale Music Marketing
How can marketers break the monotony?
McAfee’s New CMO Wants to Drive Emotional Connection With Consumers
After 25 years of growing digital brands, she joins a brand looking to secure its B-to-C standing.
Quad’s Clients Can Experiment With Pop-Up Shops in Its Latest Office in New York
The global marketing experience company will have collaborative new space and pop-up store activations for clients.
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference
Why marketers need to look at businesses as humans and merge creativity with data.