Portrait of Rafael Canton

Rafael Canton

Rafael Canton is Adweek's breaking news reporter for brand marketing.

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Oakley Sets Sights on Growing Esports Market With Multi-Year Gaming Partnership

Esports

Envy Gaming deal follows the eyewear brand's partnership with Seth 'Scump' Abner.

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Why Pick’em Is Key to Blizzard’s Overwatch League Strategy

Esports

The betting-adjacent tool is more often used in sports.

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Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her

Influencers & Creators

From a menu change to a musical, the QSR sees major social bump after befriending the enemy.

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Thumbtack Ad Sticks Out Like an Expressly Sore Thumb to Scare Up Awareness for Homeowners

Branding

The home services startup debated how simple—and creepy—to render their talking digit.

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NIL’s Freshman Year: Who’s Really Profiting From the Marketing of College Sports Stars?

Sports Marketing

This year’s NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports. Though Kansas won the tournament, Saint Peter’s guard Doug Edert, [...]

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Taco Bell Casts Dolly Parton and Doja Cat in a Mexican Pizza Musical

Branding

The 'off off-Broadway' production welcoming back the Mexican Pizza will air on TikTok.

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AAPI Creative Spotlight: Liz Kim’s Work Balances Analysis and Beauty

Creative

Data, polish and inclusion exist at the heart of this art director's portfolio.

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FaZe Clan Launches Live Reality Competition Show on Twitch With New Brand Partner

Esports

The esports titan enlists nutrition brand Ghost to grow beyond the usual online gaming tactics.

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This NCAA Athlete Became an NIL Darling After March Madness Cinderella Run

Sports Marketing

The tournament was a testing ground for brands, with deals being made on the fly.

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AAPI Creative Spotlight: Ingrid Wu Wants to Make Art That Understands You

Creative

The Big Spaceship art director helped establish a visual identity for Starbucks in 2021.