McAfee's New CMO Wants to Drive Emotional Connection With Consumers

Deirdre Findlay joins a brand looking to secure its b-to-c standing

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Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer.

Findlay joins the online privacy and security business after nearly three years at Condé Nast as global chief marketing officer and head of consumer revenue. In her new role, Findlay will oversee all worldwide marketing and communication efforts and report to Greg Johnson, president and chief executive officer at McAfee.

“My biggest priority is diving into the category and consumer research to find the opportunities and white space where McAfee is uniquely suited to win,” Findlay told Adweek.



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