5 Major Takeaways From This Year's ANA B-to-B Marketing Virtual Conference

Why marketers need to look at businesses as humans and merge creativity with data

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity fueled the “Thinking in Color” campaign, which aimed to reach architects.

The rise of creativity in b-to-b marketing was one of several key topics that the industry’s top b-to-b marketers discussed at ANA’s B2B marketing virtual conference. The event ran from Dec. 7-8 and saw brands such as Google, Shell, LinkedIn and Intel converge to talk about insights and guides to a successful b-to-b marketing strategy.

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