Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity fueled the “Thinking in Color” campaign, which aimed to reach architects.
The rise of creativity in b-to-b marketing was one of several key topics that the industry’s top b-to-b marketers discussed at ANA’s B2B marketing virtual conference. The event ran from Dec. 7-8 and saw brands such as Google, Shell, LinkedIn and Intel converge to talk about insights and guides to a successful b-to-b marketing strategy.