EA Sports Inks Sky Premier League Sponsorship as It Readies Post-FIFA Evolution

The three-year deal comes at the 'perfect' time says EA Sports marketing director

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EA Sports has signed a three-year deal with Sky Sports to sponsor the latter’s Premier League soccer coverage in the U.K.

The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its close to 30-year partnership with soccer’s global governing body.

Following the release of most recent title FIFA 23, EA will instead use the moniker EA Sports FC on the IP.

This season, EA will be focused on promoting FIFA 23 across Sky Sports’ live coverage of the top-flight soccer tournament.

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