Why Creator Content Studios Are the Future of Esports

Gaming brands like Evil Geniuses are exploring brand partner and sponsorship opportunities through original content

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

While winning gaming tournaments will always be the main objective for esports brands, original content creation has evolved into an important factor in cultivating an audience in the growing industry.

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