Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Eyewear brand Oakley has been a mainstay in sports like beach volleyball, football and baseball. Supreme athletes like Patrick Mahomes, Lamar Jackson, Chloe Kim and Francisco Lindor make up the brand’s roster. Now, the lens crafter is looking to establish itself in the esports market.
Eyeing a growing esports industry, Oakley has signed a multi-year partnership with Envy Gaming. As part of the deal, the brand is now a jersey sponsor for the Optic Halo and Valorant teams, as well as Optic Texas in the Call of Duty League.