This Retro Xbox Campaign Puts Video Game Influencers on Cereal Boxes

The commercial from Mutiny features Myth, Loserfruit and Chica

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed.

Microsoft and Mutiny, Trailer Park Group’s dedicated video game branding and advertising agency, are drawing attention to that connection with a retro commercial inspired by the tradition of putting athletes on Wheaties cereal boxes.

The 45-second spot imagines Microsoft’s Xbox Elite Series 2 game controllers, which can be customized to a gamer’s color and haptic preferences, as prizes in boxes of cereal.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in