Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.
Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head
Ahmed joins Octagon from DDB, where he spent the last decade in a variety of executive roles, including the last two years as its chief digital officer.
DoorDash Joins Angel City Football Club’s Purpose-Led Sponsorship Model
10% of the deal's value is dedicated to local causes across Los Angeles.
Rocket League Players Can Buy a Ford F-150 Inside the Popular Game
With the Ford F-150, Rocket League is bringing in an actual consumer car to the game for the first time.
London Agency Gravity Road Launches Gaming, Esports Marketing Practice
You & Mr Jones-owned company hops on growing trend.
Fan Controlled Football Signs Progressive as a Partner Ahead of First Season
The new sports concept has attracted big-name celebrities and brands.
Butterfinger and Halo Will Launch an Asteroids-like Minigame on Twitch
Halo Infinite, the newest title from the long-running franchise, had been ordained as a return to relevance for the pioneering series. But the game is off to a rocky start. [...]
For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization
Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts [...]
In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp
Chinese League of Legends players train their bodies and minds.
What the Avengers Game Learned From Marvel’s Marketing Machine in a Blockbuster-less Summer
Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited backstory of Scarlett Johansson’s character who has [...]
From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020
#GlobalPrideCrossing highlights how social movements and brands have come into the game.