Portrait of Mitch Reames

Mitch Reames

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.


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For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization

TV / Video

Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts [...]

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In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp

Brand Marketing

Chinese League of Legends players train their bodies and minds.

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What the Avengers Game Learned From Marvel’s Marketing Machine in a Blockbuster-less Summer

Creativity

Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited backstory of Scarlett Johansson’s character who has [...]

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From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020

Gaming

#GlobalPrideCrossing highlights how social movements and brands have come into the game.

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Even Without Fans in the Stands, Nascar Could Rake in Over $140 Million

Sports Marketing

The added whitespace in the bleachers is an incredibly lucrative brand advertising opportunity, according to GumGum Sports.

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Nike and Jordan Logos Appear Over 100 Times in a Single Episode of The Last Dance

Sports Marketing

The exposure generates bump in brand value for both brands and others, like Gatorade and McDonald's.

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To Connect With Gen Z, BMW Turns the Keys Over to Esports Organizations

Esports

The carmaker is playing up rivalries among five top esports organizations around the world.

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Why Major League Soccer Is Bullish About Its Upcoming Esports Tournament

Esports

Lessons from Nascar and the NBA have guided its planning.

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This Agency Brings a Virtual Slice of Las Vegas to Your Next Zoom Gathering

AdFreak

R&R Partners creates high-quality videos and stills to inject more life into the videoconferencing platform.

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Formula 1 and Nascar Create a Roadmap for Esports Success in the Coronavirus Age

Coronavirus

Both race organizers put on popular virtual events last weekend and have tied in linear TV, too.

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Gamers Are Fighting Misinformation About Coronavirus Crisis

Esports

Gamers vs. COVID-19 is a massive push to inform younger audiences.

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Over 75 Pro Athletes Come Together in 36 Hours for Coronavirus Fundraiser

Coronavirus

Fans can win donated memorabilia on Athletes for COVID-19 Relief.

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As Traditional Sports Leagues Pause During the Coronavirus, Esports Could Fill Some Gaps

Coronavirus

Many esports already take place online, so backup plans are more readily available.

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Thanks to Mountain Dew, Fans Finally Have GIFs Worthy of Joel Embiid

AdFreak

The brand and TBWA\Chiat\Day want you to step up your tweets when he's on his game.

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Pepsi Hopes to Energize Soccer Fans With Star Power and a Viral Challenge

Sports Marketing

The brand's ad push aims to kick off a #PepsiCanBalance craze.