Mitch Reames

Mitch Reames

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.

Tim Hortons Taps Into a Touching Memory in New Ad Starring Wayne Gretzky

“The Autograph” is the inspiring, true story based on Gretzky’s first meeting with Horton.

Pringles Created a Ridiculous, Questionably Effective Way to Put Chips in Gamers’ Mouths

The Hunger Hammer is not an engineering marvel, but it is tons of fun.

Meet the McNificients in Dutch Happy Meals, Inspired by Superhero Kids

Meet the McNificients in Dutch Happy Meals

Twitch’s Flourishing Just Chatting Category Entices Brands to the Platform

MAC Cosmetics is among the marketers leveraging its popularity.

7 Ways Brands Are Tapping Into the Internet of Things to Change Our Lives

It started with a vending machine; now, seemingly everything is a connected device.

Esports Brands Are Now Focusing on Maintaining Players’ Health

The unpredictable, exhausting games often lead to burnout.

Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase

Brand launches first collection with Cloud9.

Money Talks as Climate Change Deniers Learn How Much They Could Save by Ditching Fossil Fuels

They might not believe the science, but they love the almighty dollar.

Louis Vuitton Brings Fashion to League of Legends

Riot Games signs on French fashion house to create real-world and in-game items.

Truckers Often Suffer in Silence, So Volvo Trucks Gave Them a Charming Moment of Self Care

Forsman & Bodenfors highlights how the brand is helping its drivers avoid strain.