Mitch Reames

This Book Made Entirely From Grass Is Touring Ireland to Promote Sustainable Farming

Allied Irish Bank and Rothco present The Book That Grew.

For E3, Miller Lite Made 200 Beer Cans That Double as Video Game Controllers

To earn one, you must beat Eric Andre at Street Fighter V.

A Designer Tried Creating Logos for Eight of History’s Greatest Artists

Milton Omena distilled Picasso, Van Gogh and more into simple icons.

Uber Has Launched a Rideshare Submarine, and Yes, It’s Called scUber

Aussies can see the Great Barrier Reef up close.

How a Gum Brand Uses AI to Help People Navigate Difficult Conversations

Need to nail a job interview? Extra's Pep Talks is here to help.

Monster’s New Ad Is a Gut Punch for Anyone Who’s Spent Countless Hours on a Résumé

Brand reunites with MullenLowe.

Budweiser Recycled 50,000 Plastic Beer Cups to Make a Soccer Field in Russia

The would-be souvenirs illustrate the brewer’s commitment to sustainability.

This Montreal Agency Convinced a Store to Change Its Name to Support the Transgender Community

John St.'s non-binary rebrand better reflects baby boutique’s ethos.

Why More and More Brands Are Getting Into the Streaming Game on Twitch

They're pursuing the elusive demographic of men aged 18-34.

How Brands Are Handling In-Game Violence in Esports

It's a complicated calculus with lots of factors