Sports Marketing

In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp

Chinese League of Legends players train their bodies and minds

League of Legends star Jian “Uzi” Zi-Hao
League of Legends star Jian “Uzi” Zi-Hao has stepped up his fitness game since retiring from esports.Nike
By Mitch Reames

October 1, 2020

Nike’s esports strategy focuses on three things. A region: China. A game: League of Legends. And a mission: player health.

Mitch Reames

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.

Recommended articles
Related Articles

louis vuitton summoner's cup trophy case league of legends

Gaming

Louis Vuitton Brings Fashion to League of Legends

By Mitch Reames

Esports

London Agency Gravity Road Launches Gaming, Esports Marketing Practice

By Mitch Reames

Gaming

From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020

By Mitch Reames

Brand Purpose

DoorDash Joins Angel City Football Club’s Purpose-Led Sponsorship Model

By Mitch Reames

Microlearning
View All


Mastering the Art and Science of Subscriber Care


How to Use Video at Every Stage of the Customer Journey


The Keys to Building Your Customer Identity Framework


Why Marketers Need Collaborative Work Management

You Might Like


How to Make Linear TV Advertising More Accountable

By Kaustubh Singh, Senior Product Manager, TV Marketplace, Xandr


15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio


The Next Era of Video Is About Demand Gen

By Brightcove


Busting 5 Common Myths About AI in Content Creation

By Connatix