Sports Marketing

In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp

Chinese League of Legends players train their bodies and minds

League of Legends star Jian “Uzi” Zi-Hao
League of Legends star Jian “Uzi” Zi-Hao has stepped up his fitness game since retiring from esports. Nike

By Mitch Reames

October 1, 2020

Nike’s esports strategy focuses on three things. A region: China. A game: League of Legends. And a mission: player health.

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Mitch Reames
Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.
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