Brand Purpose

DoorDash Joins Angel City Football Club's Purpose-Led Sponsorship Model

10% of the deal's value is dedicated to local causes across Los Angeles

DoorDash's partnership addresses food insecurity in Los Angeles.DoorDash / ACFC
By Mitch Reames

February 18, 2021

Purpose continues to become a prominent way forward for brands—and especially true during the pandemic, when any campaign that didn’t address its difficulties ran the risk of coming off as callous, out of touch or even malicious.

Mitch Reames

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.

Recommended articles
You Might Like

The Future of the Media Industry Starts With Customer Experience

By Salesforce

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}