For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization

One game's creators stuck with the video game streamer through his Twitch ban, and it's paid off

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Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts 2 million followers, his YouTube channel has 3.1 million and his now-suspended Twitch channel also had about 3 million before it was taken offline. 

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