For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization

One game's creators stuck with the video game streamer through his Twitch ban, and it's paid off

Game streamer Dr Disrespect appears in a trailer for a Rogue Company map he designed with Hi-Rez Studios. Hi-Rez Studios

Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts 2 million followers, his YouTube channel has 3.1 million and his now-suspended Twitch channel also had about 3 million before it was taken offline. 

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.