Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head

The agency wants to be recognized for more than sports and marketing

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Octagon is broadening its focus from sports and entertainment marketing to more of a full-service creative agency and has tapped digital marketing veteran Azher Ahmed to help achieve that profile. Ahmed joins Octagon from DDB, where he spent the last decade in a variety of executive roles, including the last two years as its chief digital officer.

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Azher’s new role includes overseeing Octagon’s strategy, digital marketing and content efforts for brand clients including ABinBev, Mastercard, Playstation and General Mills.



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