Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
You’re not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. Those are retail media networks (RMNs) at work.
New RMNs are popping up left and right every day. As of 2022, National Retail Federation (NRF) found that 9 of the top 10 retailers worldwide (by dollar revenue) offer media and advertising opportunities for brands, often promising the capability to target shoppers using full-funnel data they collect through their point-of-sale interactions.