Advertisers' Sweet Tooth Fades, With Many Unfazed by Google’s Latest Cookie Removal Delay

This push to 2024 gives other alternatives more time for experimentation 

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Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting.

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