Exclusive: BuzzFeed Inc. Announces Strategic Shift, Longtime Publisher Steps Down

Veteran executive Jessica Probus will step up as its new publisher

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Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek.

The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing its aggregated network.

The brands will also place more focus on growing their direct audiences—part of a broader effort to reduce their reliance on social platforms.



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