Meta's Nicola Mendelsohn on Reels, AI and What Marketers Are Looking For Now

The company is still 'all in' on the metaverse

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CANNES, France—In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech scaled back their presence in Cannes this year. But for the companies and their clients who did attend—estimates range from 12,000-15,000 people—it’s all about finding growth in an otherwise down year.

“We have reduced numbers of people that have come from Meta. But in terms of what the clients are talking about, it’s very much about who can help us get the best growth, who can help us get the best return,” said ad business veteran Nicola Mendelsohn, head of the global business group at Meta.




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