Exclusive: See What MediaLink Is Charging Sponsors for Its Spaces in Cannes

Want to take over a 10’ x 10’ meeting space from MediaLink at the splashy Cannes Lions advertising festival this June? Be prepared to pay about $850,000, according to a pitch deck obtained by ADWEEK. The deck revealed sponsorship opportunities for potential partners for its numerous spaces across the Palais—the central hub of the Cannes Lions—and was shared with a potential partner before Michael Kassan's departure. MediaLink was acquired by Cannes Lions parent Ascential in 2017, making MediaLink Beach an essential hub for high-level networking. MediaLink continued to capitalize on that connection even after UTA acquired it in 2021. However, the consultancy is in flux following its CEO Michael Kassan’s contentious exit. The deck summarizes the experience on its opening page: "MediaLink—which was instrumental in making Cannes Lions a destination for brands, tech partners, and deal makers—has established a hub on the beach adjacent to the Palais, the focal point of the Festival." MediaLink describes its offerings as a one-of-a-kind campus with a beachside terrace, an event salon, executive suites, lounges, and meeting rooms for networking and evening cocktail receptions. "Plans are well underway for a powerful presence at MediaLink Beach and beyond this June, with a primary focus on supporting our many partners on the ground, driving strategic discussions, and delivering marquee programming, meetings and events. We’re looking forward to announcing our line-up of top media and marketing leaders, talent and creators very soon,” said a MediaLink spokesperson. The 25-plus page deck then details what sponsors will get for their money. All information below comes from a pitch deck, as viewed by ADWEEK: MediaLink Beach BungalowAt the bespoke meeting space, a 10’ x 10’ tent to the side of the main tent and courtyard beach, is a “stand-alone, fully privatized and branded bungalow space within the MediaLink Beach footprint,” available from June 17-20. MediaLink will manage all the details and provide a dedicated and customized space for brands to entertain and host meetings. The base package includes a reception area with built-in catering, private meeting space and storage. Branding, furniture selection and décor, meeting monitors and a private sea view terrace are also included, along with 10 festival passes and invites to the Monday opening night party. Price: Approximately $850,000. Sea View SuiteThis terrace has seating for six to eight people designed for a company to entertain and host meetings. Price: Approximately $200,000. Terrace LoungeMediaLink describes this space as a "perfect place" to entertain clients for outdoor meetings, and it provides great "brand visibility." Another selling point is that it is a shaded space. It includes a continental breakfast, a light lunch and afternoon cocktails. Price: Approximately $100,000. Kickoff Event PartnershipThis presents the opportunity to co-host its Monday kick-off event for 500 people. MediaLink will handle all event logistics. The sponsor's branding will be displayed across the event and the sponsor can invite 75 clients and employees. Price: Approximately $200,000 MediaLink Beach Bar and Happy HoursThis includes exclusive sponsorship of MediaLink's Beach Bar, which is open each day. During the morning, it will serve as a barista bar and then transition to a rosé bar, with daily happy hours on Tuesday-Thursday. Price: Approximately $275,000 Evening Receptions/Speaker ProgrammingMediaLink Beach's exterior courtyard terrace can host up to 50 people for two hours on Wednesday and Thursday nights. Reception includes tray-passed canapes, a full bar, servers,greeters and security. Price: Approximately $75,000 There are also terrace activations, like a mini-mart, beach boutique, juice bar, ice cream or granitas bar, food giveaway or experiential pop-up, which were not priced. What’s Next for MediaLink Following CEO Michael Kassan’s Exit