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The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career advertisers. Budgetary concerns, and the sheer lack of relevant on-site opportunities for young people, create a barrier.
Some agencies and third-party industry organizations are pushing back on that barrier by sponsoring opportunities for young people to attend the festival. Selecting which early-career employees to send to the festival introduces other challenges, but it is one way industry bodies can do their part to support employee career trajectories and foster inclusion at the event.
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