Marketing Advice From Adweek's 2023 Brand Genius Class

Honorees shared words of wisdom during this year’s ceremony at Cannes

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

For almost 30 years, Adweek has been honoring the best and brightest in the world of marketing. But what does it take to be considered a “Brand Genius”?

That’s the question we asked six of this year’s honorees at the Brand Genius luncheon, which was held at the Cannes Lions International Festival of Creativity on June 20.

“I wish I could say there was some grand plan that got me here,” said Andréa Mallard, global chief marketing and communications officer at Pinterest, “but I can’t.”

One common trait among honorees is the use of creativity in their brands’ campaigns.

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