Portrait of Scott Recker

Scott Recker

Scott Recker is a freelance writer for Adweek.

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When It Comes to Driving Sales, Social Commerce Wins Over the Super Bowl for Gopuff

Commerce Week

The instant commerce company on what retail innovation looks like now.

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Why H&R Block Invests So Much in Bringing the Human Touch to Taxes

Commerce Week

The tax prep firm opens 10,000 locations during tax season.

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Athletes Now ‘Control the Narrative,’ Creating New Storytelling Opportunities

Cannes Lions

The switch from teams to individual stars marks a new storytelling chapter for sports.