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QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology.
With agency partner WPP Open X, the brand used AI technology to create QR codes that incorporate musical and visual elements. Each code is linked to a different scene and artist from Coke’s music video, “Be Who You Are (Real Magic),” which is part of its global music program Coke Studio.
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