Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
WPP will become the global marketing network partner for Coca-Cola, for which it’s been tasked with ensuring growth of the company’s brand portfolio after the holding company won a massive pitch against rivals IPG, Dentsu and Publicis Groupe.
The appointment means the world’s largest parent company of agencies will generate work across more than 200 countries and territories as part of Coke’s strategy to “modernize” its marketing and drive new revenue.
The Coca-Cola Company spent $2.78 billion on advertising in 2020, down from $4.25
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in