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Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising.
Sistine Solar, a company founded in 2012 by two engineers from the Massachusetts Institute of Technology, offers a protective film for solar panels called SolarSkins—a material that can be printed with brand messaging, imagery or simply mimic the tiles or shingles beneath a rooftop solar array.
“It’s the next step or the next evolution [in out-of-home advertising],” Marlene Towns, adjunct marketing professor at Georgetown University, told Adweek.