How WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards

Custom-printed film could revolutionize out-of-home advertising

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising.

Sistine Solar, a company founded in 2012 by two engineers from the Massachusetts Institute of Technology, offers a protective film for solar panels called SolarSkins—a material that can be printed with brand messaging, imagery or simply mimic the tiles or shingles beneath a rooftop solar array.

“It’s the next step or the next evolution [in out-of-home advertising],” Marlene Towns, adjunct marketing professor at Georgetown University, told Adweek.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in