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As the Formula 1 Heineken Silver Las Vegas Grand Prix runs Nov. 16-18, race sponsors and Vegas hotels are adding to the excitement with experiential marketing and unmissable out-of-home activity.
Title sponsor Heineken is taking advantage of the Sphere opening to advertisers by turning the massive orb into a disco ball with the help of BCN Technical Services. The campaign from creative agency BBH USA also features 3D billboards in the Harry Reid International Airport and across the Las Vegas Strip.
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