Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The adage “If you ain’t first, you’re last” from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn’t stopped Formula 1 sponsors from adopting it.
The Formula 1 Heineken Silver Las Vegas Grand Prix debuts Nov. 16-18, and brands fortunate enough to jump aboard when the event was first announced are in the pole position for certain perks—like that name, for example. By signing on as a title sponsor, Heinken gets to plaster its name and that of its Heineken Silver brand all over the event, its Wolfgang Puck-catered main-grandstands, its Heineken House hospitality venue and above all the acts on the Virgin Hotel-run Heineken Stage.
T-Mobile
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in