Morgan Stanley's US Open Campaign Backs Next Generation of Women Tennis Players

Player Leylah Fernandez stars in an ad about breaking boundaries in women's sports

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Ahead of the US Open, Morgan Stanley and the Women’s Tennis Association (WTA) are using a major marketing campaign to support the next generation of players.

This is part of the financial company’s multi-year partnership with the WTA, which it announced in March. Developed by agency The Marketing Arm, the ad shows Canadian tennis player Leylah Fernandez on the court as its lines explode around her.

The voiceover explains that while tenacity and grit might not be enough to overcome boundaries, Morgan Stanley and the WTA are working to make tennis more accessible to everyone.

“The WTA has a long history of looking at the needs of women in the sport and pay equity,” Morgan Stanley CMO Alice Milligan told Adweek.

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