Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ahead of the US Open, Morgan Stanley and the Women’s Tennis Association (WTA) are using a major marketing campaign to support the next generation of players.
This is part of the financial company’s multi-year partnership with the WTA, which it announced in March. Developed by agency The Marketing Arm, the ad shows Canadian tennis player Leylah Fernandez on the court as its lines explode around her.
The voiceover explains that while tenacity and grit might not be enough to overcome boundaries, Morgan Stanley and the WTA are working to make tennis more accessible to everyone.
“The WTA has a long history of looking at the needs of women in the sport and pay equity,” Morgan Stanley CMO Alice Milligan told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in