In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives

Naomi Osaka, Ashleigh Barty, Venus and Serena Williams 'compete fiercely and live fully'

The Women’s Tennis Association, home to rising young talent like Naomi Osaka and legendary champs Venus and Serena Williams, has launched its first rebrand in a decade with a focus on telling athletes’ personal stories and celebrating its players who “compete fiercely and live fully.”

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