Magnum's Artsy Film Reimagines Ice Cream as a Winter Treat

The Unilever brand seeks to boost sales during a season when the product's consumption typically falls

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Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever’s Magnum encourages consumers to use the treat as an escape from the winter blues.

Created by agency LOLA MullenLowe and directed by Juan Cabral through MJZ Films, the 90-second “Find Your Summer” begins as a moody film depicting the bleakness of winter, with snow, cloudy skies and bundled-up people.

Set to “In the Rain” by The Dramatics, the film transitions as sun breaks through and people enjoy a reprieve by soaking up the light and biting into a Magnum ice cream bar.



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