These Provocative Ads Highlight the Choice Many Women Still Lack in a Sea of Options

The health provider's campaign contrasts women's reproductive choices with options for everyday items

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Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts those options with the lack of choices many women have when it comes to their own bodies.

The global sexual and reproductive health provider reached out to Uncommon for help on its largest campaign to date, which features out-of-home and print activations in New York and London.



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