Planned Parenthood Solidifies Its Stance as a Brand That Will Fight 'No Matter What'

Adweek's Purpose Brand honoree is improving representation efforts to ensure all patients can have autonomy over their bodies

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When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair), there were some pressing items on her to-do list. One of them became increasingly critical after she permanently assumed the role in 2020, particularly in the last three months: She needed to build up the infrastructure around abortion services as threats to Roe v.

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This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.