Planned Parenthood Solidifies Its Stance as a Brand That Will Fight 'No Matter What'

Adweek's Purpose Brand honoree is improving representation efforts to ensure all patients can have autonomy over their bodies

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair), there were some pressing items on her to-do list. One of them became increasingly critical after she permanently assumed the role in 2020, particularly in the last three months: She needed to build up the infrastructure around abortion services as threats to Roe v.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.