Havas Acquires Majority Stake in Uncommon Creative Studio

Deal will help Uncommon establish foothold in the U.S.

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French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio.

The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030.

Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49% stake.

The London-founded agency will now sit within the Havas Creative network, which is overseen by Donna Murphy, global chief executive of Havas Creative and Havas Health & You.

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