How Frontier Communications Added $4 Million in Revenue With Direct Mail

Telecommunications company doubles down on data

Frontier Communications is working to make direct mail more digital. Getty Imahes

Direct mail is far from dead—at least, if you’re a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment to apartment, direct mail could even be a growing investment for brands. But that doesn’t mean the branded mail that clutters mailboxes are as effective as they could be.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.