Spotify’s New Free Streaming App Could Give Advertisers Better Targeting and More Insights

Including personalization and data-saving features

Spotify's free app hasn't been redesigned since 2014. Spotify

Spotify went public less than a month ago. Now it wants to prove to advertisers and Wall Street that it’s growing up and ready to compete head on in the competitive music-streaming industry.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.