Spotify’s New Free Streaming App Could Give Advertisers Better Targeting and More Insights

Including personalization and data-saving features

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Spotify went public less than a month ago. Now it wants to prove to advertisers and Wall Street that it’s growing up and ready to compete head on in the competitive music-streaming industry.

On Tuesday at an event in New York, Spotify gave press and advertising partners a first look at a new ad-supported version of its app that 90 million consumers use to stream music for free. The splashy presentation was reminiscent of the annual Digital Content NewFronts at which publishers pitch digital video ad packages to media buyers.

“We’ve

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