With Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing

Widespread rollout should increase connection speeds up to 10 times

Kevin Crull, chief strategy officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he created about an upcoming flight. The calendar reminder feeds real-time travel stats to his device and then recommends a meal for his Uber driver to pick up on the way based on what items he has previously ordered through Uber Eats.

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This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.