With Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing

Widespread rollout should increase connection speeds up to 10 times

Video and connected cars are about to get juiced up. Getty Images

Kevin Crull, chief strategy officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he created about an upcoming flight. The calendar reminder feeds real-time travel stats to his device and then recommends a meal for his Uber driver to pick up on the way based on what items he has previously ordered through Uber Eats.

This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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