How One Location-Based Data Firm Is Preparing for GDPR

European-collected stats are getting wiped and rebuilt

Ad-tech companies are working to meet GDPR requirements. Getty Images

With the European Union’s General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid potentially huge penalties of 20 million Euros or 4 percent of a company’s global revenue.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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