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With the European Union’s General Data Protection Regulation (or GDPR) looming, a handful of advertising and marketing tech companies are working together in an attempt to tackle the stringent regulations.
AppsFlyer, mParticle, Braze, and Amplitude have banded together to form the industry version of the Justice League. Calling itself OpenGDPR, the consortium aims to streamline the process for marketers in making sure their data practices are up to speed.
While marketers are still working to iron out some of the details around GDPR, like how they can and cannot collect and store data, the group is providing marketers with best practices.