GDPR

These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR

A new consortium for Europe’s upcoming regulation

Tech vendors are trying to simplify GDPR.
By Lauren Johnson

April 12, 2018

With the European Union’s General Data Protection Regulation (or GDPR) looming, a handful of advertising and marketing tech companies are working together in an attempt to tackle the stringent regulations.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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