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Stop Stalking Consumers and Earn Their Attention Instead

There is now a clear line that cannot be crossed with privacy.

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‘The Balkanization of the Internet’: Amazon, Google and Twitter on Privacy Laws

At CES 2021, executives discussed the future of online consumer protection.

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New York Senator Proposes a Federal ‘Data Protection Agency’

Sen. Kirsten Gillibrand, a Democrat, wants to create a new federal agency to enforce federal privacy laws and investigate tech companies.

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As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Regulators have been forced to push back against some industry giants.

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Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape

Though some aren’t taking it seriously, it’s not worth underestimating.

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As CCPA’s Deadline Looms, Tech and Media Brace for Another GDPR

A preemptive federal law by 2020 seems unlikely, making CCPA readiness the industry's No. 1 priority.

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Look Past GDPR Into Data Privacy Rules on a State-by-State Basis

Regulation on a local level will set the standard in the U.S.

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3 Ways Marketers Can Deliver Experiential Privacy in the Age of GDPR

It'll provide consumers a sense of control and security.

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As Businesses Prep for California’s Data Privacy Law, They’re Also Fighting to Change It

The California Consumer Protection Act doesn’t go into effect until 2020, but that doesn’t mean the 10,000-word law won't be debated this year.

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GDPR Offers a Challenge in Designing Better Customer Experiences to Garner Data

It can foster more opportunities for creativity.

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4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.

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7 Ways Marketers Can Use Corporate Morality to Prepare for Future Data Privacy Laws

A new standard of responsibility needs to be instilled.

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American Data Privacy Laws Are a Matter of How, Not If

The fight begins over whether California's data protections should be the federal standard.

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As Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target

Parties file for a pan-European investigation into online ad targeting under GDPR statute.