As Businesses Prep for California's Data Privacy Law, They're Also Fighting to Change It

Big Tech isn't the only group concerned

The California Consumer Protection Act doesn’t go into effect until 2020, but that doesn’t mean the 10,000-word law—passed in just five days last summer—won’t be a big issue this year.

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This story first appeared in the Feb. 4, 2019, issue of Adweek magazine. Click here to subscribe.