The California Consumer Protection Act doesn’t go into effect until 2020, but that doesn’t mean the 10,000-word law—passed in just five days last summer—won’t be a big issue this year.
Last month, the California attorney general’s office—which is in charge of creating rules for the CCPA—began holding a series of hearings to gather feedback that will continue through February in cities across the state. Trade groups including the Association of National Advertisers and the Interactive Advertising Bureau have submitted testimony about how they think the new regulation will hinder operations.
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