Marty Swant
Marty Swant is a former staff writer for Adweek, where he focused on the intersection of technology, creativity and marketing. Along with reporting on digital marketing, tech startups and giants, and data privacy issues, he also writes about experiential marketing and emerging technology such as virtual reality, augmented reality, artificial intelligence, and blockchain applications. Prior to joining Adweek, Marty was a political reporter in Alabama for the Associated Press and spent years as a business and politics reporter for various newspapers in the south and midwest. He's also a proud alum of the University of Missouri School of Journalism. Find him on Twitter at @martyswant or via email at Martin.Swant@Adweek.com
Everything Marketers Need to Know About the California Consumer Privacy Act
There's still confusion among consumers, agencies, brands, platforms and publishers over CCPA, which goes into effect on Jan. 1.
Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports
With industry growth comes the need for new means of measurement.
4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixer
The game-streaming superstar's decision gives the tech brand a boost at a key moment.
This New ‘User-First’ Bike Helmet Made Its Debut at the Tour de France
Huge Toronto and Scott Sports designed a cycling helmet that triathletes will also be interested in.
An Esports Team Created a Fashion Line for Gamers to Feel More Like Traditional Sports Fans
The esports organization Andbox partnered with Mother Design and Public School to raise the profile of gaming culture.
Snapchat’s First Global Campaign Focuses on Friends
It features users in a dozen countries.
How Google Is Thinking About Its Upcoming Changes for User Privacy
Chetna Bindra, Google’s senior product manager for user trust and privacy, said the company is working on a number of tools that give users more control over their data that [...]
Twitter Gets People Talking Across Borders with 40 Worldwide #Tweetups
Twitter and Shared Studios are partnering to host dozens of video-powered events.
Facebook and the FTC Reach $5 Billion Settlement Over Privacy
Performance Marketing
It also adds new requirements and accountability inside and outside the company.
Read the Memo From Facebook’s Marketing Chief to Agency Partners Regarding Record $5 Billion FTC Fine
Carolyn Everson outlines actions that will 'continue to strengthen us as a company' in her note.