4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixer

The game-streaming superstar's decision gives the tech brand a boost at a key moment

Man sitting at leather chair playing video games.
Ninja made his Mixer streaming debut at Lollapalooza on Friday. Loaded Management

Fortnite streaming phenomenon Tyler Blevins, better known as Ninja, caused a tectonic shift in the world of gaming this week when he abandoned his massive following on Amazon’s Twitch platform for Microsoft’s lesser-known rival service, Mixer.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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