Esports

Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports

With industry growth comes the need for new means of measurement

Man on a huge flatscreen onstage addressing a crowd.
Richard Tyler Blevins, aka Ninja, took the stage at the 2019 Fortnite World Cup Finals - Round Two on July 27.Getty Images
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By Marty Swant

August 18, 2019

Measurement firms are hoping to rack up their own points in the growing world of esports advertising.

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This story first appeared in the Aug. 19, 2019, issue of Adweek magazine. Click here to subscribe.

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Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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