It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Measurement firms are hoping to rack up their own points in the growing world of esports advertising.
A flurry of major brands have signed on for sponsoring the rapidly growing world of esports. In July, Pizza Hut, Starbucks and Snickers all announced sponsorships of the Madden NFL 20 Championship Series. Earlier this month, Honda became the exclusive automotive partner of the Riot Games League of Legends Championship Series. Even dating app Bumble is getting into gaming with plans to sponsor an all-female team for Fortnite.
But

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in