Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports

With industry growth comes the need for new means of measurement

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Measurement firms are hoping to rack up their own points in the growing world of esports advertising.

A flurry of major brands have signed on for sponsoring the rapidly growing world of esports. In July, Pizza Hut, Starbucks and Snickers all announced sponsorships of the Madden NFL 20 Championship Series. Earlier this month, Honda became the exclusive automotive partner of the Riot Games League of Legends Championship Series. Even dating app Bumble is getting into gaming with plans to sponsor an all-female team for Fortnite.

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This story first appeared in the Aug. 19, 2019, issue of Adweek magazine. Click here to subscribe.